Close to the Heart

The Attention Merchants is a sobering history of advertising and commerce driven communication. It isn’t a screed against technology but a quiet warning about how our lives can be overwhelmed with technology’s easy access. Here’s a quote I found helpful; “What is called for might be termed a human reclamation project. For comparison, consider the sort of effort undertaken to reclaim some (other) natural resource, as when returning the land under an abandoned parking lot to wilderness. Over the coming century, the most vital human resource in need of conservation and protection is likely to be our own consciousness and mental space.” (The Attention Merchants Tim Wu, Knopf)

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